Reorder recovery
Your best accounts don't tell you they're leaving. They just stop reordering.
No complaint, no lost bid, no angry call. An account that ran labels every eight weeks runs them every twelve, then sixteen, then somewhere else. Every single week looked normal. The year-end report is where it finally shows — as a number nobody can do anything about.
Is this you?
Five questions, yes or no
- Reorder timing lives in customers' heads and CSRs' memories — no report shows who's overdue.
- Your CSRs' day is order entry, art approvals, and press schedules; proactive calls happen 'when things calm down.'
- You learned about at least one lost account last year from the revenue report, not from a conversation.
- When a customer's buyer changed jobs, the orders wobbled — and nobody on your side noticed for a quarter.
- If asked which ten accounts are most at risk right now, you'd be guessing.
Three or more yeses means there are overdue accounts in your order history right now — findable in days, not at year-end.
The attention math
Nobody can watch 300 order cycles
A converter's service model is built to react brilliantly: an order lands, a proof needs approval, a truck needs scheduling — your team is on it in minutes. What the model has no slot for is the account that didn't do anything this week. Absence doesn't ring a phone.
Watching for absence means knowing every account's natural rhythm and noticing deviations — across hundreds of accounts, while doing the day job. That's not a personnel problem. It's a job humans are built badly for and software is built well for: remembering 300 rhythms and pointing at the three that broke this week.
Your CSRs then do what only they can: pick up the phone with a customer they know, at the moment it still matters.
The sprint
Three steps, 10–14 days
- 01
Model the cycles
One export of order history. We model each account's natural reorder rhythm and flag everyone overdue against their own pattern — not a generic 90-day rule.
- 02
Sort the risk
Overdue accounts ranked by revenue at risk, with history attached. Your team confirms the list — the CSR who knows the account always outranks the model.
- 03
Reach out, approved
Win-back outreach drafted per account from its real history. CSRs approve every message; the biggest accounts get a recommended call, with talking points.
Deliverables
What lands on your desk in 10–14 days
- A lapsed-account board: every overdue account, how overdue, revenue at risk, who owns the touch.
- Order-cycle profiles for your active accounts, from your own history.
- Approved win-back outreach in motion for the accounts worth chasing.
- A working session with your CSR team so the board becomes a Monday habit.
Scope — what the sprint covers
One order-history export (12–24 months, one system of record), cycle modeling for active accounts, one win-back workflow, one board, and human approval on every message. Not included: ERP integration, CRM migration, marketing campaigns, or custom software — bigger scopes get sized on the demo call.
See it working
The lapsed-account board, on sample converter data
| Account | Cycle | Overdue | Value/yr | Next touch |
|---|---|---|---|---|
| Lakeshore Foods — roll labels | 8 wks | +34 d | $64,000 | Service check-in |
| Brightline Cosmetics — cartons | 12 wks | +21 d | $48,500 | Stock + press-time offer |
| Verde Beverage — carriers | 8 wks | +98 d | $26,700 | Win-back — CSR call |
Pricing
$1,497
Reorder Recovery Sprint. Fixed price. 10–14 days. One order-history export to start.
If we can't show you a usable recovery board from your data, you don't pay.
In 13+ years of sales-systems work, the converter pattern is the one that bothers me most: businesses built on loyalty, losing loyal customers to pure inattention. The data to catch it is already sitting in your order history.
FAQ
Straight answers
Our CSRs know our customers better than any software could.
They do — the top 20. The sprint exists for the other 280: the mid-tier accounts whose order gap stretched from 8 weeks to 14 while everyone was busy shipping. The output is a short call list for the CSRs who know the customers, not a replacement for them.
What data do you need, and how painful is the export?
One export of order history — account, date, quantity — covering 12 to 24 months. From most ERPs, order logs, or invoicing systems that's a 20-minute job for whoever owns the system. We don't need pricing, dielines, or art files.
Won't win-back emails feel desperate?
Not the way they're written. The message is service-shaped: 'You usually run these about now — want us to hold press time?' It reads as a converter that watches the customer's business. And every message is approved by your team before it goes anywhere.
What if the account left for a real reason — price, quality, a person?
Then you find out, which is the second-best outcome. A converter that knows why accounts leave can fix the pattern; one that finds a quiet zero in the annual report can't. In practice, the touch sorts your overdue list into three piles: ordering soon, fixable problem, genuinely gone.
Is this the same $1,497 sprint you run on quotes?
Same mechanic, same price, same 10–14 days — pointed at lapsed accounts instead of open quotes. If your bigger leak turns out to be unfollowed new-business quotes, the demo call will say so and we'd point the sprint there instead.
Next step
Want to see it work before you spend a dollar?
Book a 30-minute live demo. No deck. You watch the system find money in a pipeline like yours — then we run your numbers.